Owami is a leading online retailer of designer brands, fashion trends, niche lifestyle products and superior value.

Our headquarters are in Johannesburg, in the heart of the Budding Fashion District. Our phone number is +2784 396 2077 and fax is 086 503 1577. We can also be reached by email at info@owami.com. Owami.com is wholly owned by Owami Lifestyle Productions which is a Close Corporation registered in the Republic of South Africa.

Owami was created as a means for independent fashion brands, artists, writers, musicians and film-makers to have a global distribution platform for their products. Though we may stock mainstream brands in other categories, the emphasis lies on giving independent brands and niche players a marketplace, where they can sell their wares. We also intend to provide consumers and tastemakers with a “one stop shop” for niche lifestyle products that are not usually stocked by the mainstream retailers. We sell authentic clothing which is expertly chosen by South Africa’s top stylists to represent the best and current looks that you can find in the trendy cities of South Africa or Africa as a whole.

Since we are a web based business, we know that we have to provide a superior experience that can be personalised according to the preferences of the customer. The word “Owami” seemed to perfectly symbolise our objectives and vision. “Owami” is a Nguni word which means “it’s mine”. We intend to ensure that our customers get to “own the superior experience” that they will receive from Owami. We built the site and the business to be interesting, creative, enjoyable and dynamic...and thus, "Owami" was born. A portion of our profits goes towards supporting “child related” charities because we at Owami.com believe that children are the future and we intend to make a difference where we can.